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Dr Brent Coker is the world’s leading authority on Viral Marketing, and author of the UK bestselling book Going Viral.
His research into the minds of consumers has been published in leading academic journals, and reported around the world, including Scientific American, CNN, and The New York Times to name a few. In 2009 ‘O’, Oprah’s magazine called him the ‘Stephen Hawking of the internet’.
He spends most of his time in his research laboratory at the University of Melbourne, or consulting for companies that have included NASA, IBM, Qantas, and more recently Jerry’s butchery and deli. Brent speaks on a number of topics
Word of Mouth – How to activate viral sharing from your customers
Going Viral – The secrets of irresistible marketing
Mind Hacking – The psychology of customer Influence
Digital Marketing – What you now need to know to gain an advantage online
Brand Building – How to build powerful brand equity
All keynotes are tailored to the audience industry where applicable
WORKSHOPS
One or two-day advanced marketing workshops for small groups. Brent has been teaching executive education and post graduate classes on digital marketing and online brand building at the University of Melbourne since 2008.
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