Todd Sampson

Todd Sampson -adventurer, award-winning documentary-maker, television presenter and businessman.

Todd is the former CEO of Leo Burnett Australia and the co-creator of Earth Hour—one of the largest environmental movements in history. The Financial Review has ranked him as one of the country’s most influential executives.

Todd is best known as the breakout star of the ABC hit show Gruen, and as the writer, producer and host of acclaimed documentaries including Redesign My Brain, Life on the Line, BodyHack and Mirror Mirror.

Outside of the media spotlight, he is an avid mountaineer who has climbed to the summit of Mount Everest unguided.

Keynote Offering

Creativity and Fear

Todd is offering his Creativity and Fear keynote to past clients who have previously booked him for his Brain Power keynote.

In this powerful keynote, Todd Sampson explores the two most influential forces in leadership and innovation: creativity and fear. He begins with the origin story of Earth Hour—a simple idea conceived in a Sydney hotel room that went on to become one of the world’s largest environmental movements. This story anchors his central message: creativity is the last true competitive advantage in a world dominated by algorithms and sameness.

Through stories drawn from his own life—from being trapped in a blizzard on Denali to stepping up as a reluctant CEO—Todd reveals how fear often kills our best ideas before they even begin.

With humour, insight, and practical strategies, he shows audiences that creativity can be learned and fear can be managed, if we are willing to be braver for just five minutes longer.

This talk is both a rallying cry and a practical roadmap for leaders and teams to:

• embrace bold thinking

• manage fear

• unlock the creative potential within every individual

Because if Earth Hour taught us anything, it’s that ordinary people with a simple idea can help change the world.