Steve Sammartino is a business person and thought leader on the subject of technology and business. Steve is a rare kind who has worked in the largest of companies, including the world’s biggest advertising agency and the world’s biggest Consumer Goods Company (both at Director level) as well as startups he’s founded and sold.
Steve has been involved in the marketing and communications arena for…
Steve Sammartino is a business person and thought leader on the subject of technology and business. Steve is a rare kind who has worked in the largest of companies, including the world’s biggest advertising agency and the world’s biggest Consumer Goods Company (both at Director level) as well as startups he’s founded and sold.
Steve has been involved in the marketing and communications arena for over 15 years. He has a wealth of traditional marketing and client planning experience, as well as an enormous amount of knowledge on digital strategy and integration based thinking. He has worked with a variety of agencies via his client roles at leading global consumer goods firms. These include Kraft, Fosters, P&G (Gillette) and Kimberly Clark. Steve has worked on many global brands both in Australia, Asia Pacific and Europe. Steve has strong brand marketing credentials, and is also sessional Marketing Lecturer and Tutor at Melbourne University.
Steve has spent the last three years building a .com business called www.rentoid.com – a peer to peer renting portal, which now the global leader in this category. Through this he has a rare skill set combining traditional & new media. His blog www.startupblog.wordpress.com is the most followed start-up/entrepreneurs blog in the world.
He’s also done a lot of crazy projects including putting a lego space shuttle into actual earth orbit, and is a Director at Australia’s first new car company in over thirty years (www.tomcar.com.au).
Steve is an expert on the digital revolution and disruptive technologies. His latest book “The Great Fragmentation” was launched at the end of July 2014 but by the end of August 2014 was already translated into three different languages. The book is a “Strategy play book for the technology revolution”. Steve was also on the front page of almost every leading newspaper around the world after building a Lego Car from 500,000 pieces. It runs on air – it was crowdfunded via Twitter.
Steve is involved in the venture capital industry and invests in business & new technology. His blog also has over 30,000 readers a month (Startup Blog) and is the biggest in its category. It’s been in Australia’s top 10 the past 5 years.
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