The Senior Coaching position in the AFL is one of management, with the ability to multi-task being essential. Managing the dreams of 44 players, while working with aspiring assistant coaches, support and medical staff all in the glare of daily public scrutiny can be a daunting task. Time management and ability to delegate and trust those around you to deliver is crucial.
Building close and…
The Senior Coaching position in the AFL is one of management, with the ability to multi-task being essential. Managing the dreams of 44 players, while working with aspiring assistant coaches, support and medical staff all in the glare of daily public scrutiny can be a daunting task. Time management and ability to delegate and trust those around you to deliver is crucial.
Building close and trusting relationships with the Heads of Departments, the CEO and the board are vital to the teams’ success. Each and every person, and department, has their own special needs and showing the ability to recognise their talents and needs is the “Art of Management.” Those who can coach successfully display their management skills daily. Mark has coached for over 25 years.
Mark is most proud of my ability to mentor and develop his work colleagues, highlighted by the number of my players and coaching lieutenants who have progressed into Senior AFL Coaching roles (6 senior and 12 assistants). A proven track record of success, combined with a genuine, approachable personality; produce a fun, safe, inspiring workplace for all to enjoy and excel. Optimistic and innovative management, who set direction, delegate then assist and support autonomy, create a progressive happy workplace. Individuals, who know exactly how he or she will be assessed, as well as their development pathway, strive to raise the bar and deliver the exceptional.
Connecting with national & international sports coaches/teams, sports psychologists and leadership groups allows me to satisfy my drive to search for new innovative coaching & management ideas.
Marks experiences vary from being at “Ground Zero” of 3 AFL start up clubs seeing first hand the difficulties and the joy of developing franchises to then helping guide the youngest franchise to ultimate success -an AFL Flag. Looking forward and searching for the next challenge is what drives him daily.
A cancer survivor of Non-Hodgkin’s lymphoma with a great story to tell.
‘The response & changes I get from the companies I work with, give me the same excitement & joy as it did winning a game’
‘I have known Mark Choco Williams for over 40 years and he continues to amaze me with his motivation to extract the best out of both himself and the people around him. His enthusiasm for the challenge and his infectious attitude has made him an elite leader, with the 2004 AFL Premiership with Port Adelaide the proof of his outstanding mentoring and strategic ability.’
‘Mark is an elite leader and will challenge you to be your best as an individual and as a team. He can take a good team and make them a great team through his guidance and experiences. His expertise is in creating an environment where there is a much greater buy in and connection by everyone applying this to both the sporting and corporate world.’
‘Having been fortunate across my sporting journey to of spent time with some of the most successful coaches in the world I have seen first hand their outstanding qualities. They are almost genius like in finding ways to continually improve and deliver success and Mark is definitely in this category.’
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