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Jaquie Scammell is one of the world’s leading voices on service leadership and workplace connection. As the Founder and CEO of ServiceQ, she partners with major brands ‒ BHP, Melbourne Airport, Westpac, Chanel and more ‒ to transform customer and employee experiences from the inside out. With over 25 years of leadership experience across the UK and Australia, Jaquie has worked in executive roles with Tennis Australia and the Australian Open, and played a pivotal role in mobilising Emirates Stadium and Wembley National Stadium during her time with Delaware North. Jaquie is the author of three acclaimed books ‒ Service Habits, Service Mindset, and The Future of Service is 5D ‒ and the creator of the Service HabitsTM Framework, used globally to embed behavioural change that sticks. In an era of AI, burnout, and culture fatigue, Jaquie’s message is simple: Humanity is your greatest competitive advantage. Her keynotes spark real transformation ‒ leaving audiences rethinking how they lead, connect, and serve. Why Book Jaquie
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| Why serve when we can inspire? My eyes light up when I witness an employee connect with a customer, showing signs that they want to be there, they are in the moment and they believe in what they are selling. I am obsessed about systems and people. I believe a culture of disciplined people, disciplined thoughts and therefore disciplined actions lead to processes and procedures that give people in business clarity, confidence and empower them to let ‘their’ light shine. |
Good companies focus purely on profit; great companies focus on their higher purpose – to create great results for their customers and make a difference in their lives.
Australian television presenter, documentary maker, and former advertising executive
Resilience expert who teaches people how to bounce back in tough markets and high-pressure environments.
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