About David
David is one of Australia’s leading Social Analysts. A science graduate; his early career was in Europe with trans-national organisations such as Nestle, Cadbury Schweppes & Wilkinson Sword. On coming to Australia, David held the positions of Director of Strategy Planning with McCann-Erickson and Y&R Mattingly, until founding the independent consultancy, The Strategy Planning Group, in 1990.
Today, David focuses on measuring the effects of cultural change on Australians’ attitudes and behaviours, and advising on the impact of these on the formulation of effective public policy and business strategy.
David’s “Real World” view of the mood of Australians has made him a popular speaker at national & international conferences; he is a regularly quoted social commentator, and an occasional writer and broadcaster.
During his presentations, David discusses the effects of recent social changes on Australians’ attitudes and behaviour and the implications of these on the formulation of effective marketing strategy and public policy. He can tailor his presentation to focus on the most pertinent social factors relative to your business.
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