Paul Salmon

Paul Salmon – AFL Legend, Business Pioneer, Storyteller

Paul Salmon brings a rare and powerful blend of elite sport and global business insight. Over a 20-season AFL career, Paul played 324 games, earned induction into the AFL Hall of Fame, and witnessed the game’s evolution from semi-professional to fully commercialised national competition. Standing at 205cm tall, Paul’s presence is unmistakable—both on and off the field.

Beyond football, Paul has spent over 40 years building start-ups across hospitality, tourism, network marketing, and clean tech sectors in Australia, the USA, the Middle East, India, and China. Today, he’s the Founder and CEO of Sentiva Group, the force behind moodflx and City Feels—cutting-edge sentiment analysis technologies reshaping the future of work and urban life.

Recognised as Victoria’s Father of the Year, AFL Personality of the Year, and recipient of the Australian Sports Medal, Paul is also a gifted storyteller. He shares powerful, often humorous lessons on resilience, vision, execution, and teamwork, drawing from decades of hard-won experience.

Whether you’re after a keynote on leadership, innovation, or transformation, Paul Salmon delivers impact—leaving audiences entertained, inspired, and ready to take action.