Transforming Workplace Culture Through Unwritten Ground Rules®
As the creator of UGRs® (Unwritten Ground Rules), Steve Simpson has revolutionised how organisations worldwide understand and enhance their workplace culture.
Simpson’s pioneering work stems from a fundamental observation: the most powerful forces shaping organisational behaviour often lie beneath the surface. These unwritten rules, which he termed UGRs®, have become central to his work with leading organisations across the globe, from Australia to the Middle East.
“What people do when no one is watching – that’s the true test of organisational culture,” Simpson shares in his engaging keynote presentations. This insight has driven him to develop practical tools that help organisations bridge the gap between stated values and daily workplace behaviours.
His book “UGRs: Cracking the Corporate Culture Code” has garnered international acclaim, leading to his recognition as Professional Speaker of the Year by the National Speakers Association of Australia. Through his dynamic workshops and presentations, Simpson guides leaders to look beyond surface-level cultural indicators and examine the unwritten rules that truly drive organisational behaviour.
As workplaces continue to evolve, Simpson’s insights remain crucial for organisations seeking sustainable success. His practical approach, combined with compelling storytelling, makes him a sought-after speaker who continues to help organisations worldwide harness the power of their unwritten ground rules.
