Ross Honeywill

  • Ross Honeywill, Speaker Business

    Ross Honeywill is an Australian social scientist, internationally published author and consumer strategist. Dr Honeywill specialises in demand economics, consumer research and social equity, and the understanding and application of value theory to national and global corporations.

    He is Director of the Centre for Social Economics, an international think-tank and strategy group based in Australia. He is also CEO of the NEO Group, a strategy…

    Location: VIC, AUSTRALIA
    Fee Range: $5,001.00 - $10,000.00

About Ross

Ross Honeywill is an Australian social scientist, internationally published author and consumer strategist. Dr Honeywill specialises in demand economics, consumer research and social equity, and the understanding and application of value theory to national and global corporations.

He is Director of the Centre for Social Economics, an international think-tank and strategy group based in Australia. He is also CEO of the NEO Group, a strategy consultancy working in North America.

Dr Honeywill has advised global and national brands including Lexus, Sony, Moët-Hennessy, Yahoo!, Texas Utilities, Qantas, National Australia Bank, Westpac Broking, David Jones, Foster’s Group, Fairfax Media, ACP Magazines, Macquarie Bank, Tourism Victoria, Energex, among others.

Creator of the NEO typology – a powerful population classification that maps and measures high-value consumption in the US and Canada – his work is in demand in North America (NEO) and Australia (Desire Economics). Ross Honeywill has been researching social patterns for two decades.

In 1997 professional services giant KPMG bought his Values Bank Research Centre and renamed it the Centre for Consumer Behaviour with Honeywill as its inaugural director in the Asia / Pacific region until 2001. He soon became an internationally recognized authority on the impact of a rapidly changing social fabric on business and management. Prior to KPMG he was a research director and business strategist. Before that, he worked as a retail manager for national chains and in arts administration.

Ross Honeywill has a PhD from the University of Tasmania. He has served as Chairman of Tasmania’s Festival of Voices and was a board member of the Melbourne International Film Festival. He was chairman of judges for the 2013 Tasmanian Literary Awards.

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