Natalie Bloom

  • Natalie Bloom, Business Speaker

    Natalie Bloom commenced Bloom Pty Ltd in 1993 at the age of 22 with an abundance of youthful zeal and passion. Her energy and determination have been essential ingredients in the company’s phenomenal growth. Bloom Pty Ltd is now a multi-million dollar company specialising in natural skin care products, quirky homeware and gift ideas selling to gift boutiques and department stores around the globe.

    Bloom…

    Location: , Australia
    Fee Range: -

About Natalie

Natalie Bloom commenced Bloom Pty Ltd in 1993 at the age of 22 with an abundance of youthful zeal and passion. Her energy and determination have been essential ingredients in the company’s phenomenal growth. Bloom Pty Ltd is now a multi-million dollar company specialising in natural skin care products, quirky homeware and gift ideas selling to gift boutiques and department stores around the globe.

Bloom Pty Ltd grew from humble beginnings. After obtaining a Bachelor of Arts in Visual Communications from RMIT, Natalie worked briefly as a graphic designer in a small studio. She quickly realised the limitations of this position and decided to set up her own business. The business was originally based in Natalie’s family home – with raw materials stored in the garage, under beds and in wardrobes. Bloom Pty Ltd soon outgrew these surroundings and is now based in a warehouse in Prahran, one of Melbourne’s hip inner city haunts.

Bloom’s products sold well in Australia, and began to gain a following elsewhere, too, when she began shipping to the United States, Europe, parts of Asia, and even the Middle East. In the United States, Sephora and Bloomingdale’s began to carry her company’s products. The Aromatherapy Lip Gloss was still a top seller, and was a favourite of celebrities ranging from model Helena Christensen to singers Natalie Imbruglia and Kylie Minogue and jewellry designer Jade Jagger. Bloom’s beauty business joined a number of other Australian firms that had lured a devoted following outside the country, such as Jurlique, Aesop, and Becca.

Bloom products are now sold in some of the world’s most prestigious department stores, including Saks Fifth Avenue, Nordstroms, Anthropologie Stores, Bliss Spa, and Fred Segal in the United States; Harrods, Liberty, Selfridges and Space NK in the UK; Colette in Paris; and The Loft and Tokyu Hands in Tokyo.

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