About Donald
Donald Cooper is respected by clients in over 40 industries throughout the world as a ‘thought leader’ and passionate visionary. His benchmark work on business vision and leadership fundamentally transforms businesses… and business people. Today’s sophisticated audiences want to hear from speakers who have actually done it, and done it well. Donald Cooper has been both a world-class manufacturer and an award-winning retailer.
Donald started his business career at the age of 6, sweeping the floor in the family business for 5 cents a day. Long days and low pay…excellent early training for an entrepreneur. He earned an undergraduate business degree and an MBA from the Ivey Business School at the University of Western Ontario, followed by 18 years at Cooper Canada, the family business. Cooper Canada became the world’s leading maker of hockey equipment and a Canadian brand icon.
At age 43 Donald left the family business to do something less corporate, reinventing himself as an award-winning retailer. In just 3 years he fundamentally redefined the customer experience, for which he received 7 Awards of Excellence for marketing, service and business innovation.
For his unique ability to inform, challenge and inspire even the most cynical business audience, Donald has also been awarded the prestigious Certified Speaking Professional (CSP) designation… the highest ‘earned’ international designation in the competitive world of professional speaking, awarded to only 400 of the estimated 25,000 speakers in the world.
Drawing on his real-life experience as a world-class manufacturer, retailer and tireless researcher, Donald now devotes his full time to helping companies redefine and reinvent their business to thrive in the new millennium. With wisdom, humour and a strong dose of customer reality, he focuses on how to increase market share and profitability in the face of ever-stronger competition.
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