Undoubtedly Australia’s premier couturier, Alex Perry has added a new level of glamour to our fashion industry with his breathtaking gowns. The designer ‘du jour’ for celebrity red-carpet dressing and high society weddings, Alex Perry is at the top of his game.
From the very early stages his brand carried a unique trademark signature – beautiful, luxury fabrics combined with dazzling cuts. Launching his eponymous…
Undoubtedly Australia’s premier couturier, Alex Perry has added a new level of glamour to our fashion industry with his breathtaking gowns. The designer ‘du jour’ for celebrity red-carpet dressing and high society weddings, Alex Perry is at the top of his game.
From the very early stages his brand carried a unique trademark signature – beautiful, luxury fabrics combined with dazzling cuts. Launching his eponymous label in the early 1990’s, Alex’s gowns were instantly acclaimed by leading Australian magazines. Vogue Australia was the first to feature his jewelled corsets and glamorous sheaths in their main fashion shoots. Alex Perry gowns have since ongoingly featured on the covers of Vogue, Harpers Bazaar, Marie Claire, InStyle, Madison & Grazia Australia.
Alex Perry’s perfectly constructed statement dresses, often with intricate details, have led to an ever-increasing local and international client list. The Alex Perry label is rapidly expanding to 30 new countries across the globe including United Arab, Emirates, Brazil, France, Monaco, Singapore, Switzerland, Turkey and The United States of America.
‘Perry Girls’ include HRH Crown Princess Mary of Denmark, Sandra Bullock, P!NK, Natalie Portman, Claudia Schiffer, Rosie Huntington Whitely, Nicole Richie,Kelly Osbourne, Nelly Furtado, Linda Evangelista, Rihanna, Eva Longoria, Jennifer Lopez, Sarah Murdoch, Miranda Kerr, Megan Gale, Elle Macpherson, Miranda Otto, Rose Byrne, Jessica Mauboy, Delta Goodrem, Elizabeth Debicki, Phoebe Tonkin, Toni Collette and Sharni Vinson.
Alex soon emerged as Australia’s most well-known fashion designer celebrity. Appearing on Foxtel’s ratings winner, Australia’s Next Top Model, Alex is the only judge to have appeared in all eight consecutive seasons. The live Finale show in Spring 2010 was the highest rating TV series ever on subscription TV, making headlines around the world. Also in 2011, Alex was awarded the prestigious title of ‘Designer of the Year’ at the Prix De Marie Claire Awards which again has cemented Alex’s credibility as a designer.
Other television appearances include regular segments on many of Australia’s highest rating current affairs shows such as the Today Show, Mornings, A Current Affair, Sunrise and Today Tonight.
With his often frank, but always humorous, insights into the workings of the local and international fashion industry, Alex is a highly regarded and in-demand public speaker and MC. His quick intellect has made him the perfect host for live events such as live coverage for The Melbourne Cup on Network Seven, Randwick Easter Racing Carnival’s Fashions on the Fields event and the esteemed Lancôme Colour Design Awards. A proud Greek-Australian, Alex has also spoken frankly on the subject of growing up Greek at the National Art Gallery Canberra.
Alex’s own unique marketability has been picked up on by Magnolia Silver Jewellery who asked Alex to design and release his own range through their company in 2012. This collaboration continues to grow through 2013 and in to 2014.
Also in the frame is the hugely successful collaboration with optical giant Specsavers which has seen 2 x spectacle ranges, 2 x prescription sunglasses ranges, plus the addition of a men’s range. The Alex Perry for Specsavers range has been one of
Specsavers fastest selling products in Australia and New Zealand.
Recognising that fashion influences not only what we wear but also where and how we choose to live, Alex has formed a unique alliance with property developers Chrome Property Group as Creative Director, to create a range of Alex Perry Residential apartment buildings.
After four years of planning, the first Alex Perry Residential building was launched in 2011 and is located in Brisbane. Nine Alex Perry Residential buildings will roll-out across Australia through to 2021.
Alex devotes much of his time and energies for charitable organizations such as AEIOU, PEARLS, Pink Ribbon Breast Cancer, The Brain Foundation, The Royal Flying Doctors and the Red Cross.
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